Alfaro

Boomers The 78 million baby boomers born between 1946 and 1964 betray up the largest demographic group in the United States. Because of their numbers and the item that many argon in their peak earning years, boomers have a lot of buying power and ar an influential consumer segment. Although boomers are a diverse group, they share many common experiences of the mid-sixties and 1970s, when they grew up. Boomers strongly value individualism and want the freedom to do what they want, when and where they want. Most boomers grew up with TV and as they get older, execute to watch it more. They also spend more time search the Internet than other groups do. Some researchers have identified volt subgroups of boomers based on five-year divisions (19461951, 19511956, and so on). Others suggest three sub-segments: booster cable boomers (born 19461950), core boomers (19511959), and trailing boomers (19601964). Consumers in these sub groups have animation experiences in common and may share more attributes with separately other than with other segments.42 If this is true, the oldest and youngest subgroups would tend to be the most oppositeâ€"especially since the oldest are now seniors. Research suggests that boomers around the world, resembling teens around the world, share certain attitudes and values (see Exhibit 12.5).

For example, a majority of U.K. boomers believe that life today is more trying than it was 50 years agoâ€"a view echoed by most boomers in Mexico, France, and Hong Kong. MARKETIN IMPLICATIONS Because baby boomers have so some(prenominal) buying power, they are the target for many products and services, including cars, housing, travel, entertainment, recreational equipment, and aim homes. Harley-Davidson has profited by producing heavyweight motorcyclesâ€"priced at $17,000 or moreâ€"for this segment. Boomers are heavy consumers of financial services as they look toward solitude and simultaneously pay for their childrens college educations. Time-pressured boomers still like devalued food, but... If you want to get a full essay, order it on our website: Orderessay

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