Ambani Strategy

The Dhirubhai legend Dhirajlal Hirachand Ambani, 1932-2002. C.P. CHANDRASEKHAR IT did not take the throngs that gathered, the tears that were shed and the tributes that were paid at Dhirubhai Ambanis funeral to prove that he had established himself as a legendary leader among industrial capitalists in India. Even when he lived he had taken on a legendary dimension. Not surprisingly, fables some him abound, m whatsoever of which were rec solelyed by the media when he passed away on July 6. The most-quoted unity was the familiar rags-to-riches story, of a determined individual who ostensibly arrived in Bombay (now Mumbai) from Aden in the late 1950s with Rs.500 in his pocket and went on to build a Rs.65,000-crore empire. He was also reportedly a man who learnt far more than others just by plying his trade, with instances of much(prenominal) knowledge varying from his reported ability to recognise the denier and note of yarn by the sound of its twang when held to his ear to the mental ability to choose the best in technology in any sector he chose to invest in. Other tales were less complimentary, such as the one that he was a person who, though himself never a politician, could make and break both politicians and governments crossways the country to boot.

There are stories of ruthlessness, when it came to bending the rules and winning the game, that do him the success that he was. PAUL NORONHA Fables such as these, make often on a modicum of truth and sometimes from reduce air, were testimony to the success of Dhirajlal Hirachand Ambani. Needless to say, as is true of all winners, in Dhirubhais case too, individual qualities - an acute mind, a disposition of the other, a degree of cunning, an element of ruthlessness and a full-grown dose of gumption that is required to make the dash to success - would have contributed to the end result in no menial measure. But by focussing on the man and his entrepreneurial adventure, they denude his life of social context and divert wariness from the specific... If you want to get a full essay, order it on our website: Orderessay

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