Banyan Tree - Hotel & Resorts

2/9/2012 Table of Content Company Background prink Marketing Mix Main factors of Banyan Trees Success Brand & Communications Strategies Brand Portfolio Social responsibility latent problem from spic-and-span market: Americas, Europe, and the Middle East Company Background open up in early 1994 by Ho Kwon Ping & his wife Clarie Chang Operate in the boutique resort, residences and spa manufacturing and turn in naturally- high-minded, ecological, culture-sensitive experiences. Manage 25 resorts and hotels, 68 spas, 65 retail galleries, and twain golf courses in 55locations in 23countries Rewarded: Best Resort Hotel in Asia-Pacific 2002 Seychelles Best Resort & Seychelles Best health spa 2003 Best Hotel for mode 2006 Best Hotel (Luxury) 2007 PATA Gold Award Ecotourism Project Category 2008 ducky Overseas Hotel Spa Winner 2010 1 2/9/2012 term & Experiences Provide a sense of place to reflect and erect the culture and heritage of the destination Tar beguile Customers Banyan Tree Hotels & Resorts counseling on wealthy customers who want to enjoy local flavor, luxurious feel in complete privacy. BTHR is also target on middle class who really want to enjoin modified BTHRs services but can not leave premium price (Angsana Hotel Spa).

2 2/9/2012 Products & function Products: BTHR offers premium resorts & hotels individual(a) villas intimate moment package wedding package Services: spa retail outlets Others projects: BTHR cooperate with local people to coach them to make valued crafts & create the Banyan Tree gallery & support local business S.W.O.T Analysis Luxury & premium resorts leadership Hotel & resorts industry leading growth: well established, renowned brand call off Improve brand awareness through expanding & launching new brand Angsana Spa, diversifying services with Banyan Tree Galleries and Banyan Spa Galleries Untapped segmentation Cost efficiency: using borderline advertising Conduct business in an... If you want to get a full essay, order it on our website: Orderessay

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