Case 14

Download the original attachment movement 14 drkoop.com I. CASE ABSTRACT The suit of clothes discusses how drkoop.com came into existence and how the web has started a movement that has fundamentally changed the health care industry. Where medical exam information once was reserved for those act years of medical training or in big-ticket(prenominal) and/or hard to become medical resources books, now medical Web sites represent one of the most visited spaces on the manhood Wide Web. The success of drkoop.com in terms of traffic of visitors and authority future profits has led to an explosion of medical Web sites. A thorough discussion of the drkoop.com case should address the followers main concepts: Why did drkoop.com gain initial success? What bottom drkoop.com do moving forward to maintain its top perspective in the medical Web site domain? cornerstone drkoop.com ultimately achieve profitability going forward? decision Date: 1999 1999 Revenues $ 9,000,000 1999 Loss ($34,100,000) II. CASE ISSUES AND SUBJECTS Medical Web site entrepreneurial Venture Internet C. Everett Koop, M.D.

Launched on July 20, 1998 Profit Forecasted in two years Stages of Corporate Development Instant Success Rated snatch one medical Web site for first 8 months Competitive Strategy Services Offered Marketing Strategies strategical Partnerships Evaluation and Control pecuniary Losses Industry Analysis Negative Cash Flows Managing Technology and Innovation ____________ Copyright © 2001 and 2003 by Thomas L. Wheelen and J. David Hunger. Reprinted by our permission only for the Eighth and ordinal Editions of Strategic Management and Business Policy and Cases in Strategic Management. III. STEPS COVERED IN STRATEGIC DECISION-MAKING PROCESS (See symbol 1.5 on pages 20 and 21) O = Emphasized in Case X = Covered in Case IV.... If you want to get a full essay, order it on our website: Orderessay

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