Gardenia

Company Profile |History | |1978 | |Gardenia first started as a petite in-store bakery at Bukit Timah Plaza producing mixing bread, with the help of experient American baker,| |Horatio Sye Slocumm, who had 35 years experience in the bakery business. | | | |1981 | |Production was growing rapidly and plans were underway for a big commercial bakery.

| | | |1983 | |A commercial bakery was finally started in March 1983 at Pandan Loop, producing 2000 loaves per hour. | |Originally based on the model of a central bakery supplying a variety of products mainly to retail bakeries, this changed to a | |single-minded concentration on producing a white sandwich loaf distributed to all retail outlets including supermarkets and sundry shops. | |Launched against entrenched competition; but with a headmaster product (softer-textured, tastier-flavoured and enriched bread), modern | |distinctive packaging and good merchandising (effective advertising, merchandising and distribution), Gardenia... If you want to get a full essay, read it on our website: Orderessay

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