Gender and Consumer Culture in France from the Late 1800’s Through the 1920’s

Today when consumer tillage in France is thought of the first social function that come to mind is high end clothing, fancy jewelry, valuable boutiques, and who could forget Louis Vuitton. The consumer culture of today in France is geared towards high-style, salubrious dressed women but this was not always the case. This culture has been some years coming. Many changes in this consumer culture came about in the time periods surrounding World War I. In this experiment I will be tracing the change in women in the consumer culture in France in the late 1800s to through the 1920s, using the hunts of Mary Louise Roberts Samson and siren Revisited: The Politics of Womans Fashion in 1920s France, and Judith G. Coffins Credit, Consumption, and Images of Womens Desires: Selling the Sewing railway car in late Nineteenth- Century France. 1880s and 1890s chase after an important turning point in the history of announce and credit. In the larger cities in France such as capital of France this immature way of buying and selling took off. Paris was a city that contained large department come ins and was host to world fairs, ushering in new ideas about consumerism (Coffin 764). Dufayel was one such department store that played a pivotal role in developing credit and advertisements.

The department store would conduct surveys to the target consumers could be accurately identified. It was found that buying public was predominantly female. coin spend on or channeled through the home was the emerging economys lifeblood, and it flowed through an unmistakably gendered vessel (Coffin 765). This new idea of women being the dominant gender in consumer culture shaped countless markets. The sewing machine was a rattling stepping stone in womens entrance to consumer culture in France. In 1880 the Singer sewing machine company began advertizing a sewing machine for sale that was to be use in the home. Sewing was thought of as womens work and the advertisements of sewing machines exemplified this stereotype. Singer used... If you want to get a bountiful essay, order it on our website: Orderessay

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