Indian Fmcg

The Great Indian Bazaar The India Brand Equity Foundation collates, publishes and disseminates wholesome-researched and door-to-door information on the Indian economy and industry. We present here a feature from the IBEF publication Fast Moving Consumer Goods which profiles the opportunities in the $13.1 million market, prepared by Crisil T 90 he Indian FMCG orbit is the fourth largest sector in the economy with a nub market size in excess of $13.1 billion. It has a difficult MNC presence and is characterised by a well established distribution network, intense competition between the organised and unorganised segments and embarrassed operational cost. Availability of key raw materials, cheaper labour cost and presence across the entire value chain gives India a competitive advantage. The FMCG market is set to treble from $11.6 billion in cc3 to $33.4 billion in 2015. Penetration level as well as per capita consumption in most product categories same(p) jams, toothpaste, skin care, hair wash etc in India is low indicating the untapped market potential. Burgeoning Indian population, particularly the middle class and the inelegant segments, presents an opportunity to makers of denounceed products to convert consumers to brand- ed products.

Growth is excessively likely to come from consumer upgrading in the matured product categories. With 200 million people expected to shift to processed and package food by 2010, India needs around $28 billion of investment in the food-processing industry. POLICY India has enacted policies aimed at attaining international scrap through lifting of the quantitative restrictions, reduced excise duties, automatic irrelevant investment and food laws resulting in an environment that fosters growth. Cent per centime export oriented units can be set up by government praise and use of foreign brand names is now freely permitted. Automatic investment approval (including foreign technology F T E R IB PO E R agreements within specified norms), up... If you want to get a full essay, order it on our website: Orderessay

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