Services Scm

Service Quality Dimension of SriLankan Airlines Service Marketing (MKT 3113) Individual Assignment surgical incision of Marketing Management Faculty of Commerce & Management Eastern University, Sri Lanka B.Sarangan EU/IS/2007/MS/65 Index No: - MS 885 Contents Introduction to run Marketing02 Specific Characteristics of work02 7 Ps of Services Marketing02 Service Quality04 Dimensions of Service Quality04 5 Dimensions of Service Quality05 SriLankan Airlines06 Introduction to SriLankan Airlines06 Service Quality Dimensions of SriLankan Airlines06 reliableness 06 Responsiveness 06 Assurance07 Empathy07 Tangibles08 References09 Introduction to Services Marketing Activity or benefit that one party can offer to another(prenominal) that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product. Specific Characteristics of Services 7 Ps of Services Marketing Marketing services is different from trade goods, and the merchandising tools and practices developed for goods marketing are often not immediately transferable to the marketing of services.

There are several major differences, including: * The buyer purchases are intangible * The service may be ground on the reputation of a single person * Its more unenviable to compare the quality of similar services * The buyer cannot return the service 4 Ps product promotion placement and price The differences have resulted in a divergence in the education of services marketing versus regular marketing. Apart from the traditional 4 Ps, yield, Price, Place, Promotion, there are three additional Ps consisting of People, Physical evidence, and Process. Product  Product refers to the creation of a service concept that exit offer value to target customers and satisfy their needs give way than competing alternatives. This consists of a core product that...

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