Corporate Social Responsibility

Page 1McDonaldisation and GlobalisationCrane and Matten (2006 ) in their criticism of globoseization said that ruling countries and companies tend to impose their values on weaker societies . They said that McDonaldisation is the cognitive operation wherein western brands and organizational methods and structures replace local products and thereby centre choice and variety . This examines the social phenomena described by Rizter as the McDonaldisation of society and how it justifies Crane and Matten s claimsGeorge Rizter defines McDonaldisation as the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of Ameri support society as well as of the rest of the sphere 1 . The four dimensions of McDonaldisation are efficacy , calculability predictability and control . Rizter s scheme is an application of Max Weber s concept of rationality . It is a parallel construct to bureaucracy , which is an organizational model intentional to efficiently perform tasks . 2The first dimension of McDonaldisation is efficiency it pertains to the trend of accomplishing a specific task in the fastest representation and the least amount of cost and effort . The concept of efficiency is more favorable to the business or company , still it is presented as something that is beneficial to the customer . We shit ATM s that we keep withdraw cash from in a matter of seconds , runny banking wherein we can check our accounts , pay our bills anytime of the day and we need not wait in line for it , salad bars where we can view as our own salads , drive--------------------------------------------1 Rizter , George (1996 ) The McDonaldization of Society , California , Pine Forge wedge p12 Macionis , John (1998 ) Society : The Basics 2nd ed . spick-and-span Jersey Prentice Hall.106 Page 2through diners that provide us with on the go meals .

At present , we live life in the fast lane , everything is fast paced and at best import , we have got instant coffee , frozen dinner and do in aninstant , instant credit we don t really have the money for and everything is disposable . We need not wash , run dry and sanitize kitchen utensils we just throw it away ! We need not go to the supportstore or malls and spend hours to find that book or shirt we are dying to have we can goonline to ebay and amazon .com to it and have it delivered at our doorstep . Many would master these innovations as a convenient way of living our day-after-day existence , part and parcel of making our lives better thus far , what we do not know is that companies benefit more because what previously where their responsibilities are now passed on to the consumer and we seem happy approximately it . With regards to the issue of globalization , it is a fact that multinational companies have operations across the globe and with it they bring these measures of efficiency The foreland of whether this measures being assimilated to the local culture to create a global culture remains to be...If you want to get a dependable essay, order it on our website: Orderessay

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