The Study Of The Business Models For Operating Blog

Business Models for Operating BlogsIntroductionBlogging has emerged as a multi-faceted online networking tool for socialising and organisational linkage purposes in the public and private sector (Blood , 2002 . Blogging as a tool for social linkages stemmed from the first intercommunicates as comprising the journals or diaries of individuals open for public viewing . Since the web logs contains options for comments , this allowed muckle who crawl in or stranger to the blogger to comment and connect to the blogger . This happens on a global scale resulting to the multiplication and overlapping of linkages . However blogging has evolved in functionality , particularly in the field of handicraft . Now , blogs non only constitute channels for social relationship expression but also comprise a venue for business advertising and sales activities (Kline and Burstein , 2005 . This operates through the idea that business firms desire to expand or widen their online merchandise can tilt into commonplace sites with a vast number of regular interest through crowdments (Holtz and Demopoulos , 2006 . Blog heart has also evolved to accommodate w are , service or company reviews , commentaries , tips , or guides on a vast range of business related s that suffer the promotional activities of business firmsPopular Successful Blogs in the WorldSince enterprises prefer to advertise in blogs with the most number of readers , whose pro matches the target market of the firm , readership volume for blogs becomes an important consideration . The popularity of blogs is determined in three ways : access statistics , citation relative frequency , and blog affiliationsFirst is through the volume of people accessing the blog documented mechanically by the website s functions (Weil , 2006 . Popular websites usually accumulate millions in blog access statistics in a year . The most popular blog according to Technorati in 2006 is the blog by Xu Jinglei .

found on the XML and RSS functions seen as the orange and grey colours on Figure 1 in the Appendix , this blog had 113 ,479 ,298 visitors in to date and still continuing to rise . However , this order of determining popularity does not provide accurate or adapted measures to support blog popularity because this does not ensure that all the people accessing the blog actually read the posts or found the content useful especially in their purchasing decisionSecond is through the frequency of citations made of the blog in the World Wide clear (Weil , 2006 . This involves the use of search railway locomotives to look into how many other blogs or sites have referred to the blog . In using the Google search engine to determine the frequency of Internet citations for the blog Boing Boing , the blog rated by Technorati as the leading blog in 2005 , results showed that including the two link up found directly leading to the Boing Boing blog , there are 2 ,710 ,000 citations for the blog [See Figure 2 in the Appendix] . This provides a significant measure of popularity since the number shows that more than two million other sites refer to this blog through reviews , commentaries recommended links , or other purposes . In searching...If you want to get a lavish essay, order it on our website: Orderessay

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