Strengths:
Bajaj is a well established Brand trope in the scooter part.
Bajaj Auto is a cost-effective producer in the two wheeler marketplace.
It has a huge market quiver by in the scooter segment of the two-wheeler industry. This acts as a cushion for the company in their efforts of foraying into the motorcycle segment.
Bajaj has established a wide distribution network for the scooter segment which allow favor them in their efforts in the motorcycle segment.
Marketing has been a strength for Bajaj since inception.
Weaknesses:
Bajaj has become a generic name associated with the scooters and that call for to be changed in the minds of the consumers before it could expect a capital success in the motorcycle segment.
Bajaj is dependent on its outside counterparts for technological support. This needs to be addressed as it aptitude be crucial when the foreign players enter the Indian market directly.
Opportunities:
The motorcycle segment is expected to grow at a considerable rate and this would provide a good hazard for Bajaj Auto to increase its market share in this segment.
Kawasaki of Japan, when it comes to India, scum bag help Bajaj enhance its product portfolio in the motorcycle segment as Kawasaki plans to use Bajajs manufacturing base for its global operations.
Threats:
The market share in the scooter segment has taken a tanning from TVS Suzukis entry into this segment.
Entry of Multinational companies, especially Chinese ones, in the motorcycle segment exit stiffen the competition and will hamper the efforts of Bajaj to establish itself in the motorcycle segmentIf you want to get a full essay, order it on our website: Orderessay
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