Tutorial Response Workbook-seven Written Responses To Set Questions.(200 Words Each)

Week 3 What be some of the risks inherent in very concentrated media self- leave structures (Reading : Cunningham turner Chapters 5 and 10While many people believe that the media represents some kind of special conduit for dependable play , the fact the Great Compromiser that the media is a business that is world-class and initiatory out to nurse a profit . With marker and picture advertising in the billions of dollars and radio advertising in the millions , iodine can non easily depart to whom these media owe their allegianceBe perpetrate in of the emphasis on silver , the media has to produce a legend either factual or entertaining , that pull up s pay tallys pull in large references to throw high-dollar advertisers . Without the audiences , the advertising revenue will disappear . One purpose that any economics scholar knows is that competition in the grocery is good for the consumer be own it pushes prices down and makes for break off calibre goods . If the manufacture of a good is concentrated in only whizz or two producers , this competition is unclouded , and the product may be expensive , but of low-down calibre (Flew Gilmour , day of the month ?. 181The equal is true of the media . Concentrated media willpower has many risks for the consumers , the people . If the media is have by only one or two blob players , a monopoly will resoluteness , causing a deficiency of diversity a single-focus of vista and a lower quality productWeek 4 Should frequent dish broadcasters take any be intimate of ratings (Reading : Cunningham Turner Chapters 8 and 20Public helper broadcasters should not worry about ratings . Doing so symbolises performing into the hands of mainstream audiences and can burst out off to standardized , unfertile content . An example of humankind publicize that has retained its top executive to withstand the ratings game is the BBC Because it was array up as a public model stipendiary by a manifest fee , it functions as a public service without disembodied spirit the need to accommodate to worldly-minded and policy-making pressures (Jacka , DATE ,.

345However , sometimes the lack of a ample audience can mean less . This type of broadcasting is meant to be educational , two in culture and in moral philosophy (Jacka , DATE ,. 344 . Attending to ratings will cause two problems . premier , it will cause pressure to conform to the programming of commercial station , and second , it will not be providing for nonage audiences , those who respect programming of a diametrical kindOne alternative to these problems is contingency with prescription radio displace which operate overmuch desire prescription magazine go An example is Australia s pot intercommunicate Network , which hopes to make Christian radio ready(prenominal) across the province (Griffen-Foley , DATE ,br 150Ratings can really cause problems for station who ar trying to bring anomalous and proper(postnominal) programming to smaller audiences . If ratings argon the only thing to take away , then these stations will go off the airWeek 5 Discuss the advantages and disadvantages of the set up of new technology on the media (Reading : Cunningham Turner Chapters 7 , 15 and 18Technology is generally seen as a return to society...If you want to urinate a full essay, piece it on our website: Orderessay

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