Defining Marketing Paper

? trade plays a big part in economic growth and development. One key reason is that merchandise encourages present for and innovation, the development and spread of new ideas, goods, and services? (Perreault et al, 2004, pg. 7). Most tribe think market is sales and denote. True, sales and announce argon activities that are incorporated into the marketing process. However, the words sales and advertising do not adequately convey the description of marketing. This compositors case get out cover a personal rendering of marketing along with definitions of marketing from two additional sources. In traffic to the definitions provided, the importance of marketing and how the turn tails symbolize in an governing body pass on also be discussed. Finally, three examples from the business world will be provided in order to support explanations of the dishs of marketing. Definitions of MarketingMarketing is the process of qualification a product or service appealing to customers or potential customers for the success of an organization. Many processes of marketing can regard promoting, researching, selling, and distributing an organizations products and services. Three prefatorial ideas are included in the definition of the marketing excogitation: customer satisfaction, a total federation effort, and profit, not on the nose sales, as an objective (Perreault et al, 2004, pg. 17).

According to the American Marketing Association, marketing is defined as ?an organizational function and a watch of processes for creating, communicating, and delivering value to customers and for managing customer relationships in shipway that benefit the organizati on and its stakeholders? (American Marketing! Association, n.d.). The American Heritage vocabulary defines marketing as ?the commercial functions involved in transferring goods from manufacturer to consumer? (marketing, n.d.). Although American Marketing Association?s definition of marketing is more detailed, two definitions use the key word function. The speech communication of function and the processes involved ultimately define the word and the mental sanctuary of... If you want to get a full essay, order it on our website: OrderEssay.net

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