Integrated Marketing Communications

TitleAssignmentAuthor s nameAbstractThe s principal(prenominal) focus is on condoneing the importance of communication as one of the elements in the marketing mix concept . It whirl up stakes discuss on the Integrated interchange Communications (IMC ) go up . The elements of the shape up ordain be wellspring explained , defining each element with their peculiar(prenominal) advantages and disadvantages displace down . The looks at a specific product and how the IMC approach can be employ to ensure that the product is well marketed . It will further explain the rationale of choosing a particular IMC element thus betoken how the target market will be reachedIntroductionThe Integrated Marketing Approach (IMC ) has had very umteen descriptions and some scholars think that this has slashed the concept (Duncan Mulhern , 2004 . The recent definition is the concept and process of strategically managing audience-focused , channel-centered and results-driven brand communication programmes everyplace time (Kliatchko J 2005 . It involves the integrating of meanings , media and audience or targeted customers .

Its main focus is to ensure that the message sent suits and is clearly silent by the targeted audiences . A toilsome IMC strategy makes relationships with different audiences to light upon knowledge of their desires , preferences and feedback patternsAspects of IMCThere are several(prenominal) elements of the communication mix : advertising , reckon marketing , gross revenue promotion , public relations or publicity and face-to-face selling . Ad! vertising is the demo of a service or product to persuade a person to purchase . A product can be advertised using media transmit like televisions , radios , internet , newss...If you privation to get a rise essay, order it on our website: OrderEssay.net

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