Sucess Of Rover-BMW

CONTENTS CONTENTS         1 INTRODUCTION         2 report OF BMW         3 HISTORY OF ROVER         5 SUCCESS OF BMW-ROVER         7 OPTIONS FOR future(a)         12 STRATEGIC DIRECTION OF COMPANY         14 destruction         17 BIBLIOGRAPHY         18 INTRODUCTION The Global Car equivocation has many major collaborative and ownership think. Within these tie in there are many factors that affects the market share of a railway car company, which include trying to enter into the International Market, the get in of technology in the industry; e.g. how technology has changed over the historic period and what the effects of that change have resulted in; the impact of hearty and legislative requirements that have to be followed and how the buyers of cars will change and how it has wide-ranging over the years. In the case of BMW-Rover, given the increasi ng dynamics of the car industry, the question was whether this company had the resources to stand the competition and the competitory position to achieve the aims that were set. HISTORY OF BMW The company of BMW began back in 1916 in Munich when the Bayerische Flugzuegwerke (Bavarian Aircraft Works) was set up to produce aero engines. BMW was founded shortly subsequently that where they made motorcycle engines and later proceeded to make completed motorcycles with the noteworthy flat-twin engine.

The next step was the introduction of the prototypes of a very touch on front-wheel-drive car, with a pre-selector gearbox and integral bodywork, which were built scarcely according ly abandoned. In 1928 the company of BMW bo! ught the Dixi-Werke factory in Eisenach. The Dixi car (the Latin for ?I speak) had never been a big seller, only when when an transcription was reached with Sir Herbert capital of Texas to build Austin seven-spots at the plant, BMW cars were launched. The ocean captain 3/15DA progressed to the 3/20DA but the cars were unmistakably Austin Seven based. The first brand of BMW was the 326 and 328 sports car, which were later... If you want to get a total essay, order it on our website: OrderEssay.net

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