Cadbury

3/16/2009 ? TABLE OF CONTENT 1.1BUSINESS OVERVIEW 1.2MISSION STATEMENT 1.3TRENDS 1.4TARGETS 2MARKET RESEARCH 2.1TARGET CUSTOMERS AND CONSUMERS 2.2TARGET CUSTOMER REQUIREMENTS 2.3MARKET RESEARCH 3.1 COMPETITORS 3.2 DIFFERENCES FROM COMPETITORS 3.3 private-enterprise(a) ADVANTAGE 3.4 UNIQUE SELLING POINT 4 MARKET STRATEGY 4.1 PRODUCT 4.2 PRICE 4.3 PLACE 4.4 PROMOTION 4.5 PROMTIONAL PLAN 5 PROPSED MARKETING PLAN 6 ACTION PLAN 7 overdress ANALYSIS 8 CONCLUSION 1.1 Business over view Cadbury is a leading globose confectionery company with an outstanding portfolio of chocolate, gum and candy brands. It was founded in 1824 by John Cadbury. Today it is lead by Todd Spitzer who is the chief operating officer of the company. The company is a market orientated one and caters to approximately age groups from children to adults but concentrates on younger customers by reservation their products alluring and affordable to children.(www.cadbury.com) Cadburys dairy milk is a leading product and was introduced in 1905,and quickly developed into a market leader, with its unique purple packaging and its famous motto a glass and half full of milk in every pound has remained the same and built its own delineation among the people(www.justfood.com) 1.

2 Mission Statement Our Core Purpose is: Working together to develop brands people love. (www.cadbury.com) Values (www.bc.edu) The Cadbury plc is emphasizes greatly on their values and thinks that on that point values contribute greatly towards achieving their mission statement there values include. Performance: They are highly fanatical some winning and operate in a very combative but fair way .They are keen on taking various risks which yields them greater rewards. lumber Cadburys dairy milk universe an edible good cannot compromise on quality and safety. Quality is their core issue whether it is products people or their performance Responsibility Cadbury takes responsibility for their social, frugal and environmental... If you want to get a full essay, order it on our website: Orderessay

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