Ge Case Study

Founded by American icon Thomas Edison, General electronic (GE) has been admired for his performance and spirit for more than 125 years. The backupes that they discover and build discharge the global economy and improve states life. GE is s very large corporation with business in a wide range of industries, including, aerospace, power system, health care, commercial finance and consumer finance. Today GE has more than 11 technology, services and financial business with more than 315,000 employees in one hundred sixty countries around the world. Throughout its history General Electric enjoyed the benefits of a consistent marketing message. The c altogetherer-out has become the pioneer in business to business marketing by introduce the company slogan Live Better Electrically in the deep 1950s. The goal of the plan was to promote Electrical Living, primarily rivet at rural communities and farms that still hadnt been connected to the power grid. The campaigns was followed by two decades of variations on the word progress, such as patterned advance for people. In 1979 GE unveiled we bring good things to life, a cornerstone to one of the most successful corporate mark campaigns in history. GE always tries to maintain a strategic fit between the marketing environment and the changing organizational structure.

As the company becomes bigger and more complex in nature, the company shifts its focus on the needs for improved coordination and surmount across business unit, and promotes its globally diverse brand concept a single unified message. The marketing campaign, called imagination at work helped GE to communicate its integrated image to all its stakeholders. GE carefully monitors its business environment, and evaluates their marketing opportunities. In 2005 GE announced the launch of a program called Ecomagination, intended to lift tomorrows solutions such as solar energy, hybrid locomotives, fuel cells, lower-emission aircraft engines, lighter and stronger durable... If you want to get a full essay, bless it on our website: Orderessay

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