Cemex's Foreign Direct Investment

Cemexs Foreign Direct Investment In little to a greater extent than a decade, Mexicos largest cementumum manufacturer, Cemex, has transformed itself from a in the beginning Mexi piece of ass operation into the third-largest cement company in the valet behind Holcim of Switzerland and Lafarge Group of France with 2005 sales of $15 billion and more(prenominal) than $2 billion in net profits. Cemex has long been a powerhouse in Mexico and currently controls more than 60 pct of the market for cement in that country. Cemexs domestic success has been based in large part on an compulsion with efficient manufacturing and a focus on node portion that is tops in the industry. Cemex is a leader in victimization information technology to match production with consumer take. The company sells ready-mixed cement that can survive for only about 90 legal proceeding before solidifying, so precise delivery is important. But Cemex can never predict with total certainty what demand leave behind be on any given day, week, or month.

To damp manage unpredictable demand patterns, Cemex developed a schema of seamless information technology, including truck-mounted global positioning systems, radio transmitters, satellites, and computing device hardware, that allows it to control the production and distribution of cement like no other company can, responding quickly to unanticipated changes in demand and reducing waste. The results are lower costs and superior customer service, both differentiating factors for Cemex. The company also pays lavish attention to its distributors-some 5,000 in Mexico alone-who can earn points toward rewards for hitting sales targets. The distributors can wherefore convert those points into Cemex stock. High-volume distributors can purchase trucks and other supplies through Cemex at significant discounts. Cemex also is known for its marketing drives that focus on end users, the builders themselves. For example, Cemex trucks drive around Mexican building sites, and if Cemex cement is being used, the construction crews win soccer... If you want to get a full essay, order it on our website: Orderessay

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