Events industry- Corporate Hospitality: Investment Recommendations.

1. An overview of Corporate hospitality:

Corporate entertaining and hospitality underside be an effective way of creating networking opportunities and cementing business relations.

Corporate hospitality is always present whenever there is a major sponsorship...

...corporate diversion remains a central feature in modern font business life-

*(Maximising Value of Hospitality, 2004)

Why do businesses spend coin on corporate hospitality?

According to the National Corporate Hospitality Survey, which was funded by Sodexho Prestige in 2003, the top reason why money is being spent is -to keep clients happy and obtain goodwill (30%)- appendix 1.

2. PEST-EL analysis of the Events Industry

POLITICAL

- Free movement of EU citizens within the Union.

- Taxation Policy- deoxyadenosine monophosphatelification in council tax

- Debate on the smoking ban         ECONOMIC

- Interest rates- frozen at 4.5%

- Unemployment- can be diminish with help from Olympics 2012

- Increase in National Minimum take from £4.85-£5.



05

SOCIAL

- Income distribution- personal disposable income rose up by 35%

- Changes in population demographics- more elderly volume

- Consumer buying patterns- increase in consumer expenditure by 7%

TECHNOLOGICAL

- Increase in Internet usage-people can make bookings on-line

- Use of Mobile phones- people can watch sports using mobile phones

- New databases for calculating machine Aided Design

ENVIRONMENTAL

- Eco-Services- people value eco-friendly businesses

- Waste Disposal-has to controlled in suppose to comply with regulations

LEGAL

- Extended Licensing Laws

- Employment Law

- Health & preventive at work

- Laws & Legislations

3. SWOT Analysis of the Events Industry- Strength & Weaknesses

Strengths

- Large market share

- Can strengthen and improve genial bonds within a particular community

- Can be economically useful

- Strong British Currency (£)         Weaknesses

- soaring number of regulations to follow

- noble staff turnover

- poorly skilled staff

- competition from independent rivals

- high costs...

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