Develop a comprehensive selling plan for an organisation that you atomic number 18 familiar with, covering;
· current marketplaceing situation
· opportunity and theme analysis
· objectives
· marketing strategy
· action programs
· projected profit and loss statement
· controls
A marketing plan is presented with the goal of stimulating demand for the stake Australasian Sh atomic number 18 entrepot Manager (ASFM), by positioning the brand as a quality offering to licensed coronation advisers within Australia and New Zealand.
Research indicates that most small to medium advisers ar acutely aware of the opportunities presented by the Internet for providing customer service, scarce lack the knowledge or motivation to develop systems to salve their services over the Internet. ASFM is an Internet based business employed in the provision of client portfolio management services for monetary and investment advisers.
Current Marketing Situation
Individual participation in the share market has increased dramatically in recent years, from nine share of the adult population in 1991 to almost half in 1999 (English, 2000). This is due largely to an increasingly sophisticated and aging population, who are enjoying the benefits of compulsory superannuation savings. To meet this demand there has been a proliferation of fiercely competitive, Internet based trading systems that have redefined the trend securities are traded.
However, it has become apparent that investors demand the flexibility of macrocosm able to manage their financial affairs and the security of professed(prenominal) independent advice from financial advisory and wealth management specialists.
Australasian Share Fund Manager (ASFM) satisfies both those needs.
Business Description
Australasian Share Fund Manager (ASFM) is an Internet based investment portfolio management service, that aims to put forward analytical tools that aid the investment decisions and reporting tools that satisfy the report and taxation requirements of investors in securities. Although the end user of this service is the various(prenominal) investor,
Really useful report as although i am doing something compeletly diffierent (IMC), it helped me oddly on the markeing objective control. Clearly referencing also help me a lot as well.
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