May 2010
Rental Fashion
Luxury bag-rental service
How Luxury Rental Company can
Succeed in a changing market
CONTENTS
Introduction 3
Market Overview 4
Fundamental changes in Consumers and take 6
Rental fashion: From our research 8
Wining strategies for luxury rental player 10
Conclusion 11
References 13
Introduction
The 2008 ball-shaped economic crisis has certainly changed the economic landscape, and overly fundamentally modify the behavior of numerous luxury fans, which are now nurture to curtailing luxury expenditures and saving more than. However, many consumers do not motivation to switch to cheaper brands, under all logical responses to a recession, a new business appeared which is rent luxury products.
Luxury bags renting business becomes more and more popular in the worldwide, since there are hemorrhoid and lots sight who love luxury products, but do not have enough money to purchase one; or, large number who do have the money for a bag, but also planning another(prenominal) activities with the money. This service is popular within these people since it allows them to own a luxury bag, and even different bags every(prenominal) week. And also, it helps people who want to save their money on other activities. Renting luxury bags also help the consumer to prevent infatuated consumption. Now, renting a luxury bag seems become a new lifestyle for general public.
Market Overview
Who are typical rent luxury consumers at that bag I want? Women from the age of 25-30(Arthur, 2001), the federation luxury-consumer base includes two large segments: the housewife from middle-class family(Arthur, 2001), who trusty for a portion of rent luxury bag pass on many brands, and the generally customers are office ladies, who obligated for a significant portion of the company. However, it is a obvious path who still have a lot of potential consumers, the nearly key decision...
If you want to get a full essay, wisit our page: write my essay .
No comments:
Post a Comment